The authors, both of whom are editors for The Economist, look at
the history of management theory and examine the writings of some of the
big-name consultants and hucksters. They conclude that management is an
immature discipline that barely deserves a place in academia. The personal
quirks of the gurus provide the material for the books they write, rather
than any solid social or economic research. Some of the gurus are pure
opportunists, having defected from serous disciplines to join business
schools, simply for the big bucks of consulting, speaking tours, and book
contracts. One chapter of this book describes a more disturbing development
-- the gurus are now infiltrating the public sector, which means that our
tax dollars may soon be paying for their drivel.
ISBN 0-8129-2833-4
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