Young, Jeffrey S. Cisco Unauthorized: Inside the High-Stakes Race to Own the Future. Roseville CA: Prima Publishing (Forum), 2001. 310 pages.

Another dot-com-goes-bust story? Well yes, Cisco's stock had dropped dramatically by the time this book was written, and four years later it's still stuck there. And yes, there was a tremendous amount of techno-utopian fog produced by chief Cisco bubble-boy John Chambers, in those halcyon days when stockholders lined up after his speeches to get his autograph. Author Jeffrey Young, a long-time Silicon Valley watcher, remains skeptical.

However, the value of this book is mainly elsewhere. More than a history of Cisco Systems, it's a look at the companies that are competing for profits in the area of routers, fiber optics, wireless, cable and copper. It's about mega-connectivity through digital telecommunications -- all the hardware and software that determines whether the Internet works or doesn't work, or might work in the future, but which is invisible to the average consumer. To put it another way, it's nearly everything other than cell phones, broadcasting, and personal computer software. Cisco gets most of the ink in this book, but there's also Lucent, Nortel, and Juniper. This book is pre-Google, but to characterize it in 2005, one might suggest that Google is all about consumer-oriented fluff, while this is about the nuts and bolts behind the fluff. All that's missing is some discussion of the role played by open-source software, and what that might mean.
ISBN 0-7615-2775-3

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