This is a book about two very different companies that merged during
the Internet bubble. AOL puffed up with the bubble, and in 1999 its market
cap was twice Time Warner's, even though it had only one-fifth of that
old-media company's revenues. That's when Steve Case talked Jerry Levin,
who was feeling rather obsolete, into a merger. The AOL gunslingers
waltzed into Time Warner and alienated everyone, and at the same time
the bubble popped. By the end of the book the AOL people had been purged,
lawyers hired by stockholders were salivating, and Time Warner was in
turmoil. A sad ending: Most of the insiders cashed out in the first half
of 2001, while the stock was still doing okay, and retired comfortably.
ISBN 0-06-054034-6
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