Motavalli,J. Bamboozled at the Revolution. 2002
Motavalli, John. Bamboozled at the Revolution: How Big Media Lost Billions
in the Battle for the Internet. New York: Viking, 2002. 334 pages.
This is a history of Time-Warner, America Online, Disney, Newscorp,
and the TV networks, as each attempted to stake out its presence on the
Internet before the bubble burst. The author worked for a number of media
trade publications, was the first Internet columnist at the New York Post
from 1996 to 1997, and later worked at CMGI, a dot-com that saw its stock
plunge from $150 to $3. He is very much an "insider," and outsiders may
feel that the book contains too much detail about too many high-flyers at
aging media companies. Nevertheless, it's amusing to read about ambitious
execs as they try to figure out the meaning of the Internet. Is it content,
eyeballs, banner ads, or portals? Without a business plan, is it possible
to make do with high-tech buzzwords? "Bamboozled" is an appropriate word
for the title. Another phrase, found on the flyleaf, is "black dotcomedy."
Most of the detail has to do with Time Warner, which was taken over
by AOL in January 2000. Today, nearly five years later, Time Warner is still
trying to recover, and AOL is still reorganizing. Now all the talk is about
Google, which just completed its IPO and is the proud sponsor of Internet
Bubble 2.0. As a measure of how fast things change, Google didn't get a
single mention in this book -- because in 2002, just two years ago, it
wasn't on anyone's radar.
ISBN 0-670-89980-1
- ALLEN PAUL GARDNER (204)
- ALTAVISTA (SEARCH ENGINE) (222-8)
- AMERICA ONLINE INC
- AMERICAN SOCIETY MAGAZINE EDITORS (170)
- ANDERSEN KURT (NEW YORK MAGAZINE) (275-6)
- ANDREESSEN MARC (32)
- ANTI-DEFAMATION LEAGUE B'NAI B'RITH (93)
- APPLIN BRUCE (284)
- ARONSON MORT (104)
- ASSOCIATED PRESS (131, 136)
- AUSTRIAN NEIL (18)
- BALDWIN WILLIAM (FORBES MAGAZINE) (169)
- BANISTER JIM (197, 217, 219-22, 263)
- BARATZ ALAN (96-7)
- BARKSDALE JAMES L (293)
- BELL GEORGE (EXCITE) (51, 216)
- BELLOWS JAMES G (92)
- BENEROFF MARK (92-3)
- BENNETT EDWARD (PRODIGY) (92)
- BERLOW MYER (97, 119)
- BERNSTEIN MARK (250)
- BERNSTEIN RON (193)
- BERTELSMANN AG (138-40, 259)
- BIONDI FRANK J JR (155)
- BLAIR ELIZABETH (193-4)
- BLEIER EDWARD (90)
- BLODGET HENRY (261, 271, 273-4, 299)
- BOHNET DAVID (188)
- BOLLENBACH STEPHEN F (293)
- BOLSTER BILL (209)
- BORNSTEIN STEVE (285, 294)
- BRACK REGINALD (27, 36, 55, 142)
- BRAND STEWART (31)
- BRANDT JAN (48, 293)
- BRAUN NEIL (2-4)
- BRESSLER RICHARD (215, 245-6, 248, 256, 263-4)
- BREWSTER DAN (TIME INC) (20-2, 24)
- BRILL STEVEN (276)
- BRILLIANT LARRY (31)
- BROMBERG CRAIG (58, 61-5, 68-9, 72-3, 200)
- BRONFMAN EDGAR MILES (208)
- BROWN MERRILL (181-2)
- BRUMBACH CHARLES (40)
- BUCKLEY DON (218)
- BULKELEY JONATHAN (34-40, 47-8, 50-3, 120-1)
- BURKE BILL (249-50, 263)
- BUSHELL PENNY (208)
- BUSHKIN ART (26)
- BUSHKIN KATHY (190)
- BUTTERWORTH NICHOLAS (282)
- BUXTON REBECCA (202-3)
- BYRON CHRISTOPHER (275)
- CARPENTER CANDICE (173-6)
- CASE STEPHEN MCCONNELL (34-5, 79, 257-60, 269)
- CERF VINTON G (31, 87-8)
- CHERNIN PETER (281)
- CHIAT JAY (98)
- CHIDDIX JAMES A (70)
- CHOA VERONIQUE (116-7)
- CHURBUCK DAVID (128-9)
- CIRILLO KEN (99)
- CLARK JAMES H (81)
- COLBURN DAVID (140, 167-8, 263-4)
- COLEMAN GREGORY (291)
- COLLINS JOSEPH J (10, 16, 269)
- COLLINS-RECTOR MARC (232-3)
- COLONNA JERRY (275)
- COMPAQ COMPUTER CORPORATION (224-5)
- CONROY KEVIN (139-40)
- COOMES JEFFREY (245)
- COPPERSMITH RANDY (77, 158-9)
- COULSON JOHN (AOL) (48)
- CRAMER JAMES J (292)
- CRAWFORD GORDON (258)
- CUNNINGHAM JEFF (FORBES PUBLISHER) (56, 216)
- DALE LARRY (24)
- DANIELS DEAN (183, 193)
- DAVIS ROBERT (LYCOS) (207-8, 228)
- DAYTON SKY (286)
- DE BENEDICTIS PAUL (118-9)
- DE BOER LEE (44)
- DE ROSE GENE (97)
- DE VAR ROD (24)
- DE VOE DAVID (280)
- DEARTH JEFFREY (50-1)
- DEBEVOISE ALAN (108, 111-2)
- DEWITT PHILIP ELMER (61)
- DILLER BARRY (81, 208-9)
- DILLON EVA (48-9)
- DISNEY ANTHEA (99-102)
- DIXON CHRISTOPHER (215, 262)
- DOBBS LOU (217, 247, 249)
- DOCHERTY JAMES JR (HACHETTE) (114-7, 126-7)
- DOCHERTY JAMES SR (LAPD) (115)
- DOLAN CHARLES FRANCIS (15)
- DOWNEY MORTON (155)
- DRASNER FRED (189)
- DUNCAN RICHARD (TIME MAGAZINE) (58, 63-5)
- EISNER ERIC (280)
- EISNER MICHAEL DAMMANN (197-9, 214, 242, 269, 284-5, 294-5)
- EVANS NANCY (173-5)
- EVANS TOM (GEOCITIES) (188-95)
- FABRIKANT GERALDINE (285)
- FARBER MATT (3, 178)
- FEIGE THOMAS (18-20)
- FENNE MICHAEL (DAVID STANLEY) (234-5)
- FILO DAVID (85-6)
- FORBES MALCOLM S JR (56, 128-9)
- FORBES MALCOLM STEVENSON (56)
- FORBES TIM (56)
- FORMAN CRAIG (250)
- FOXMAN ABRAHAM H (93)
- FRANK BETSY (6)
- FRESTON THOMAS E (177-9)
- FUCHS MICHAEL (HBO) (254)
- GALLIVAN JOE (281)
- GARBER ALISON (200)
- GATES WILLIAM H III (108-9)
- GEFFEN DAVID (2)
- GENERAL MOTORS CORPORATION (253-4)
- GEORGE MAGAZINE (113-4, 124-5)
- GERSON ERROL (232-5)
- GHOSH SHIKHAR (83-4)
- GILDER GEORGE F (168-9)
- GINIBRE JEAN-LOUIS (127)
- GLOVER RICHARD (295-6)
- GODIN SETH (102)
- GOIT WHITNEY (184-5)
- GOLSON BARRY (195)
- GREEN EMILY (97)
- GREENKY JOCELYN (114)
- GREENLAW DOUG (216)
- GRUNE GEORGE V (281)
- GUARASCIO PHIL (23, 192)
- GUCCIONE ROBERT JR (53)
- HAGERTY PAT (190)
- HANSEN STEVE (GEOCITIES) (193)
- HARRIS BILL (INTUIT) (190)
- HARRIS JOSH (JUPITER COMMUNICATIONS) (235)
- HARWOOD VICTOR (4-5)
- HEALEY J.J. (YAHOO) (193-4)
- HECHT BRIAN (51)
- HEMINGWAY MARIEL (185)
- HERSHEY TERRY (221-2)
- HIPPEAU ERIC (60, 188-9)
- HIRSCHORN MICHAEL (276)
- HOBERG GRAYSON (111)
- HU JIM (240)
- HUEY JOHN W JR (244)
- ISAACSON WALTER S (28, 56-66, 79-80, 86, 144-5, 263, 267-8, 308)
- JOB PETER (135)
- JOHNSON ROBIN (INFOSEEK) (190)
- JOSELOFF GORDON (53)
- JUDSON BRUCE (27-8, 63, 68, 80-4, 161)
- KANN PETER ROBERT (283)
- KAPLAN RICK (ABC/CNN) (249)
- KARMAZIN MEL (183)
- KATZENBERG JEFFREY (2)
- KENNEDY JOHN F JR (113-4, 124-8)
- KESLAR LINDA (284)
- KINSELLA JAMES (63-5, 68-9, 72-4, 83, 148-9, 216)
- KINSLEY MICHAEL (203-4)
- KNOWLTON OLIVER (28, 51)
- KOLTAI STEVEN R (219)
- KOOGLE TIM (81, 290-1)
- KORN STEVE (247, 263)
- KOSNER ED (67)
- KUECHENMEISTER KARL (22, 24)
- KURNIT SCOTT (88-92, 94, 96-9, 102-5, 107, 287-90)
- KURNIT SHEP (88)
- KUSHINS JOEL (23)
- KYLES JIM (237)
- LALLI FRANK (170)
- LANSING WILL (286)
- LEADER LEN (39)
- LEARY TIMOTHY (5-6)
- LEESE JONATHAN (159)
- LEO JACKIE (MAGAZINE EDITOR) (172)
- LEONSIS THEODORE J (32-3, 42-3, 77-9, 86, 202, 262, 293)
- LESHEM MATTI (185)
- LEVIN GERALD MANUEL
- LEVITAN ROBERT (173-6)
- LEVITT MALLORY D (186)
- LEWIS DREW L (ANDREW) (90)
- LICKLIDER JOSEPH C.R. (30)
- LIEBERFARB WARREN (247)
- LINEN JOHN (AMEX) (21)
- LOGAN DON (AOL TIME WARNER) (141-2, 248-9)
- LOWE KENNETH W (42)
- LUX LAWRENCE (235-7)
- MAEL MICHAEL (86-8, 104-5)
- MAGHEN ALEX (201)
- MAKOWSKA HALA (162)
- MALLETT JEFF (193-4)
- MALONE JOHN C (11-2, 108-12)
- MALONEY NANCY (147)
- MANNING HARLEY (91-2)
- MARCUS ROB (248)
- MASTERS LEE (2, 233-4, 244)
- MCCUTCHEON LINDA (123, 161-2, 164-5, 167, 211, 217, 239)
- MCGRATH JUDY (MTV) (178-9)
- MCGUIRK TERRENCE (248)
- MECKLER ALAN M (60, 215)
- MEIGHER CHRISTOPHER III (38-9)
- METZGER RICHARD (110-1)
- MEYER BARRY (263)
- MICHAELS LORNE (185)
- MICROSOFT CORPORATION (181-2)
- MIDDLEHOFF THOMAS (139, 259)
- MILES MICHAEL A (293)
- MILLS PETER (CMGI) (189)
- MINOR HALSEY (211)
- MOLOSHOK JIM (217-22, 247-8, 263)
- MOONVES LESLIE (182, 296-7)
- MOORE ANN (PEOPLE MAGAZINE) (247, 265-6)
- MOTRO HARRY (136, 165-7, 213-4, 216)
- MUOIO SAL (270-1)
- MURDOCH JAMES (96, 279-80)
- MURDOCH RUPERT (94-6, 279-81, 305, 308)
- MURPHY THOMAS S (26)
- NAPOLI LISA (101-2)
- NAUGHTON EILEEN (249, 284)
- NAUGHTON PATRICK J (205, 242)
- NEAL ROGER (48)
- NEDERLANDER TINA (173)
- NEILSON JOHN (187)
- NELSON THEODOR HOLM (TED) (5)
- NETSCAPE COMMUNICATIONS CORPORATION (81-3)
- NEUPERT PETER (182)
- NIBLEY ANDY (132-6)
- NISENHOLTZ MARTIN A (282-3)
- NOVACK KENNETH (264)
- OKRENT DANIEL (29-30, 145-7, 150, 162-3, 165-7, 198, 215, 255-7, 270, 307-8)
- OLAFFSON OLAF (246)
- PAGE JANICE (275)
- PARRISH CRAIG (234)
- PARSONS RICHARD DEAN (253, 264, 309-10)
- PEABODY DOUGLAS (38-9)
- PEARLSTINE NORMAN (71)
- PECKER DAVID (114-7, 127)
- PEPE MICHAEL (239-41, 244-6, 262-3)
- PFEIFFER ECKHARD (224-5)
- PHILLIPS TOM (SPY MAGAZINE) (203-5, 216)
- PIKE LIESL (TCI) (112)
- PITTMAN ROBERT WARREN (7, 15, 54, 116-7, 151-8, 196-7, 264-5, 298-302, 309-10, 313)
- PIXELON INC (234-5)
- PLACE JOHN (YAHOO) (193-4)
- PRATT JANE (MAGAZINE EDITOR) (48)
- PRAVER MITCH (26)
- PRICE TIMOTHY F (104-5)
- QUINN GENE (40-1, 43)
- RASIEJ ANDREW (178-80)
- RAVENEL BRUCE (109)
- REDSTONE SUMNER MURRAY (155, 298)
- REUTERS (131-6)
- REYNOLDS FRED (CBS) (183, 296, 298)
- RHEINS DAVID (53-4, 176)
- RICHTER BETSY (100)
- RITCHIE KAREN (192)
- ROBERTS BERT C JR (94)
- ROBERTS LARRY (IPTO) (31)
- ROBINSON LISA (101)
- ROGERS MICHAEL (NEWSWEEK) (33, 159-60)
- ROGERS THOMAS S (181-2, 207, 287-9)
- ROSATI PAVIA (100-1, 252)
- ROSSETTO LOUIS (73-4)
- ROWNEY MICHAEL (107)
- RUDOWSKI EVAN (42-3)
- RYDER TOM (21, 261, 281-2)
- SACKS JONATHAN (293)
- SAGAN PAUL (28, 146-50, 215-6)
- SAGER CAROLE BAYER (1-2)
- SAMBUCCI LUCA (186)
- SANCTIS EDMOND (184)
- SCHADT JIM (281)
- SCHEER STEFANIE (147-8)
- SCHULER BARRY (AOL) (157, 306-7)
- SCOTT HENRY (NYT) (45)
- SEMEL TERRY S (220-1, 248, 263, 290-1)
- SEQUOIA CAPITAL (85)
- SHACKLEY CHAD (232)
- SHANAHAN CHRISTIN (240)
- SHROCK ROD (224-8)
- SIE JOHN (12)
- SINGH ANIL (290)
- SIRIUS R U (61)
- SLADE MIKE (203, 213)
- SMITH BOB (AOL) (48)
- SMITH BUFORD (133)
- SMITH RAYMOND W (13, 25)
- SMITH ROGER BONHAM (253-4)
- SPANFELLER JAMES (195, 309)
- SPANGENBERG KARL (190)
- SPIELBERG STEVEN ALLEN (2)
- SUH CHAN (65-8, 70-1)
- SUTTON KELSO (27)
- SWISHER KARA (86)
- TARPLEY TODD (185)
- TAYSOM JOHN (134, 136)
- TELECOMMUNICATIONS INC (TCI) (108-12)
- TERENZIO ROSE-MARIE (127)
- TIME WARNER INC
- TORV JAAN (96)
- TOWNSEND BOB (BELL ATLANTIC) (24-5)
- TURNER TED (293)
- UDELL ROCHELLE (59-60)
- VALENZUELA JERRY (193-4)
- VIACOM INC (186)
- VIEBRANZ CURTIS G (14-6, 28, 75, 80)
- VILLANEUVA JEAN (39)
- VINCENT FRANCIS T (FAY) (310)
- VOGLER DAVID (200)
- WALSH MARK (45, 137-8)
- WALTON JIM (CNN) (247)
- WEIL AUDREY (47, 293)
- WEINER JEFF (219, 221, 263)
- WEISS ANDREA (ANDI) (106-7)
- WELLS FRANK (214)
- WELLS JEAN (180-1)
- WENNER JANN (54-5)
- WETHERELL DAVID (2-3, 189, 208-9, 228, 272-4)
- WHELAN HELEN (250)
- WHITTLE CHRISTOPHER (25)
- WILHELM MARIA (72)
- WINEBAUM JAKE (190, 198-201, 203, 205-6, 212-5, 242, 285-6)
- WINTOUR ANNA (49)
- WIRED MAGAZINE (73-4)
- WOLF HAL III (16-9)
- WOLFF MICHAEL (60, 63)
- WOLPERT RICHARD (201)
- WOLZIEN TOM (196-7, 229)
- WRIGHT ROBERT C (207)
- WYLAND SUSAN (200)
- YAHOO INC (85-6, 134-5, 193-5)
- YANG JERRY (85-6, 193-4)
- ZAHRADNIK RICH (221-2)
- ZELNICK STRAUSS (140, 259)
- ZUCKERMAN MORTIMER BENJAMIN (188-9)
name search
home page