Young,J. Cisco Unauthorized. 2001
Young, Jeffrey S. Cisco Unauthorized: Inside the High-Stakes Race to Own
the Future. Roseville CA: Prima Publishing (Forum), 2001. 310 pages.
Another dot-com-goes-bust story? Well yes, Cisco's stock had dropped
dramatically by the time this book was written, and four years later it's
still stuck there. And yes, there was a tremendous amount of techno-utopian
fog produced by chief Cisco bubble-boy John Chambers, in those halcyon days
when stockholders lined up after his speeches to get his autograph. Author
Jeffrey Young, a long-time Silicon Valley watcher, remains skeptical.
However, the value of this book is mainly elsewhere. More than a
history of Cisco Systems, it's a look at the companies that are competing
for profits in the area of routers, fiber optics, wireless, cable and
copper. It's about mega-connectivity through digital telecommunications
-- all the hardware and software that determines whether the Internet works
or doesn't work, or might work in the future, but which is invisible to the
average consumer. To put it another way, it's nearly everything other than
cell phones, broadcasting, and personal computer software. Cisco gets most
of the ink in this book, but there's also Lucent, Nortel, and Juniper.
This book is pre-Google, but to characterize it in 2005, one might suggest
that Google is all about consumer-oriented fluff, while this is about the
nuts and bolts behind the fluff. All that's missing is some discussion of
the role played by open-source software, and what that might mean.
ISBN 0-7615-2775-3
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- BECK BARBARA (174, 198)
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- BISHOP DAVID (102, 105-11)
- BOSACK LEN (25, 165-8, 170-1, 173-4)
- BOSTRUM SUE (198)
- CARTER LARRY R (199, 267-9, 283)
- CARTER TOM (CARTERPHONE) (112)
- CHAMBERS JOHN THOMAS
- CHANDRAN CLARENCE (274)
- CHRISTIANSON CLAYTON (111)
- CISCO SYSTEMS
- CLARK WESLEY A (LINCOLN LAB) (166-7)
- DAICHENDT GARY J (195-7)
- DELLORO TAM (203-5, 218, 227-8)
- DI PERNA DINO (134-5)
- ENGLEBART DOUGLAS (164)
- ESTRIN JUDITH LENORE (198)
- FERGUSON DENNIS (213)
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- JUSTICE RICK (199, 283)
- KAO CHARLES (92-4)
- KENNEDY KEVIN (CISCO) (199)
- KEYES ROBERT (90)
- KHOSLA VINOD (184)
- KIM JEONG H (237)
- KOZEL EDWARD R (176-7, 198)
- KRIENS SCOTT (205-7, 210-7)
- LERNER SANDY (25, 165, 167-74)
- LI TONY (217-8)
- LIENCRES BJORN (213)
- LISTWIN DONALD J (194-6, 198)
- LUCENT TECHNOLOGIES
- LYNCH BILL (PROCKET) (217-8)
- MAIMAN THEODORE (89)
- MARKKULA MIKE (170)
- MAURER ROBERT (93)
- MAZZOLA MARIO (179)
- MCGINN RICHARD A (111, 113-24, 233-8)
- MCGOWAN WILLIAM GEORGE (143-4)
- MCI COMMUNICATIONS (143-5)
- MCKENNA REGIS (170)
- MCNEALY SCOTT G (279)
- MEHROTRA SHARAD (217-8)
- METCALFE BOB (27)
- MOLEY DICK (214)
- MORGRIDGE JOHN P (48, 171-6, 180, 283)
- MURRAY CHERRY (107-10)
- NATIONAL SEMICONDUCTOR CORPORATION (169-70)
- NETRAVALI ARUN (114)
- NORTEL NETWORKS
- NORTHERN TELECOM (96-7, 141)
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- QUIST TOM (90)
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- REDIKER ROBERT (90)
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- RICHARDSON JAMES (CISCO) (198-9)
- ROTH JOHN (NORTEL) (97, 136-41, 145-6, 149-53, 157, 240, 245-6, 271-2, 274)
- RUETTGERS MIKE (280)
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- SCHACHT HENRY BREWER (115, 238)
- SCHUMPETER JOSEPH A (111)
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- VAN HEEL ABRAHAM (83-4)
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- WANG AN (45-7)
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- YEAGER BILL (25, 165)
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